Tourism Pictogram  | Best of France

Tourism Pavilion

REServe your booth

Why Exhibit?

Best of France is the first French Tourism event in Canada. To better prepare for the challenges emerging from the COVID-19 crisis, it is important to diversify and thus to consider international markets such as Canada as a lever for international development.

Best of France is a unique opportunity to

  • Position yourself in the Canadian market.
  • Benefit from an exceptional audience of professionals and decision-makers.
  • Develop your presence in Canada and get more partnerships.
  • Access a unique market, Western Canada, and its countless opportunities.

3 reasons to consider the Canadian market

  • France is the 1st destination for Canadians traveling to Europe.
  • 80% of Canadian tourists are interested in heritage and cultural offerings.
  • In 2019, over 1.2 million Canadians traveled to France and generated €969 million in tourism revenue.

Learn more about the Canadian Market

4 half-days to conquer the Canadian market

Best of France 2021, from June 7 to June 10

  • Showcase your institution, your region, and services with personalized virtual booths (from the logo to the video presentation).
  • Create connections during individual networking sessions, with an immersive remote experience. Our tool, integrated with artificial intelligence, becomes a solution to impress key players from your industry.
  • Access to tools and tips shared by Canadian market experts during immersive conferences and seminars, to promote your sightseeing tours and other offers in Western Canada effectively.
  • Meet with tourism industry key players in one-to-one meetings.
  • Give your offer and services the unique opportunity to be reviewed by tourism professionals and agencies across Canada (brochures shipments, no customs charges for your clients, shipping costs included - up to 20 shipments).


Best of France is a hybrid event that brings together on-site physical exchanges with support of interactive digital tools that allow you to engage in remote meetings.

What are the differences between Best of France and traditional trade shows?

  • Increased participation rate with a larger virtual audience.
  • Participation of speakers and off-site decision-makers.
  • Access to quality technology to leverage professional networking.
  • Technical support and support on-site to choose suitable solutions.
  • Post-event reports, statistics, and market overview.
  • 30% refund should 8 qualified meetings not happen (conditions apply).

Attendees Profile

Our 2021 event will be targeting Western Canada to give you a full scope of this growing market; we are focusing our invitations and attendees' research in these provinces. Here is the type of visitors:

  • Travel agencies
  • Other tourism professionals
  • Government organizations and associations
  • Media

How to Reserve a Booth?

Schedule a 30-minute discovery call with our team. Together we will review your options, learn about your goals, and present the best offer for you and your company's needs. You will have the opportunity to ask questions regarding our programs.

Download our Pricing